The Marocharim Experiment

Notes from a Simulated Underground

Archive for July 31, 2008

Cheeseburger

This will be long. I could – if I wanted to, so I will – write a stretched and overwrought “semiotic analysis” of the McDonald’s “pa-cheeseburger ka naman” meme.  In “The McDonaldization of Society,” the sociologist George Ritzer outlines four elements in the McDonald’s model that permeate modern capitalist society: Efficiency: the optimal method of [...]

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