Cheeseburger
1 comment • Marocharim • July 31, 2008
This will be long. I could – if I wanted to, so I will – write a stretched and overwrought “semiotic analysis” of the McDonald’s “pa-cheeseburger ka naman” meme. In “The McDonaldization of Society,” the sociologist George Ritzer outlines four elements in the McDonald’s model that permeate modern capitalist society: Efficiency: the optimal method of [...]
