Archive for July 31st, 2008

Cheeseburger

Posted: 31st July 2008 by Marocharim in Streams of Thought

This will be long.
I could – if I wanted to, so I will – write a stretched and overwrought “semiotic analysis” of the McDonald’s “pa-cheeseburger ka naman” meme.  In “The McDonaldization of Society,” the sociologist George Ritzer outlines four elements in the McDonald’s model that permeate modern capitalist society:

Efficiency: the optimal method of finishing a [...]