The other day, I posted the color of my boxers in the attempt to raise awareness for testicular cancer. At least in my network, less than half a dozen people are more aware of testicular cancer advocacies. Maybe, definitely, I wouldn’t really know. I’m sure it wasn’t tittilating, either; but for a large group of women who did change their Facebook status messages to announce their bra colors to the world, it was a cause to raise awarness on breast cancer. Yet to some people – Mary Carmichael included – it is pointless and useless. What would announcing your bra color in public accomplish, other than pique the curiosity of men and, perhaps, get them aroused?
On the one hand, it’s great that people actually talk about and share with the issue from something as simple as bra colors. On the other hand, one can dismiss this as a classic case of slacktivism. Generating controversy, or perhaps starting a bandwagon or meme, is perhaps secondary to the real goals of the breast cancer awareness campaign. One can look at it this way: you posted your bra color on your Facebook status message for all the world to see, what does that accomplish?
