
Buying shoes in the 20th century was nothing like the click-and-meet-up routines people do nowadays over on Facebook (for the love of Zuckerberg, please use Facebook Marketplace, don’t tag random people on pictures of discount Bangladeshi espadrilles).
It was as simple as going to a shoe store, say, Zenco Footstep, have your feet measured with decades-old foot-measuring boards made from iron, and then wait for the saleslady to do the old “size-seven-Tretorn-white-running-training-size-seven-size-seven” routine. The in-store music was piped in from an eight-track cassette of varied songs, from 80s “Sussudio” to 90s Keempee de Leon songs.
As if summoned by the arcane chants made over inverted microphones dangling from the rafters, the shoe box magically falls from the hole: size seven Treton white running/training shoes, if you ordered them.
The shoe is fitted, tested, wrapped, and the discount Rambo sandals thrown in. Like magic, so it seems.
Today it speaks of either technological backwardness or inventory efficiency, but nine-year-old me thought of things in terms of “The Shoemaker and the Elves.” I thought that the shoe store ceiling was a workshop of elven shoemakers that made the Bandolinos, the Kaypees, and the Reeboks.